How to Negotiate Strategically

By Dan Del Real

Zoom Q & A Replay with Patricia Lynn, CCIM

Most of our interactions with others are essentially a series of negotiations. We negotiate with our kids about chores, we negotiate with friends about where to eat, we negotiate with sales people on the price of a new phone or car.

We negotiate all the time but don’t always realize that we’re doing it and we don’t have a plan to do it well.

Earlier this year I had the opportunity to host a Zoom Q & A session with Patricia Lynn, CCIM. This Zoom Q & A Training will give you a glimpse into how to strategically apply the CCIM Interest-based Negotiations Model to your most challenging business or personal transactions so you can have clarity and negotiate with confidence.

You can download the Stakeholder Interest Chart that Patricia talks about in the training by clicking the button below.

FREE GUIDE: Stakeholder Interest Chart

Our free Stakeholder Interest Chart will help you identify stakeholders, determine issues and identify interests so you can strategically negotiate and move forward.


CCIM Commercial Real Estate Negotiations Course

The Merced County Association of Realtors has partnered with the CCIM Institute to host a 1-Day Commercial Real Estate Negotiations Course.

The course will be held on September 16, 2020 at the Merced County Association of Realtors office in Merced.

Learn and apply the CCIM Interest-based Negotiations Model to your most challenging transactions. Learn new, proven strategies to client acceptance that will get you out of the "high/low game" and other tactics that can derail a successful transaction.

Interest-based negotiation is a three-step process that brings discipline to your negotiation strategies. It involves identifying:

  • What parties are involved in the negotiation, and what are they seeking?
  • What can we do to get the other parties what they need, so that we can get what we want?
  • What happens if there is no agreement?

Course Objectives

Through an interactive case study format and role play, you will learn to:

  • Satisfy the interests of parties involved in the negotiation (without sacrificing yours)
  • Develop strategies for identifying and addressing challenges in a principled, transparent manner
  • Maintain a collaborative approach to negotiations
  • Effectively communicate the consequences of not reaching an agreement

Space is limited and the event is expected to sell out. Click below to reserve your spot today.



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About The Author

Dan Del Real is a Real Estate Agent in Merced, California. When he's not serving his clients, he geeks out on creating videos, spending time with his family and inviting friends over for amazing food and UFC fights.